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Keyword Search For SEO

 A keyword is a term used to help a user to search through an indexed set of items. It can be a specific word and sometimes a phrase that can narrow a search. The more descriptive a keyword is the better so that the results can be pinpointed to information that is relevant to what you want or need. For example, put in a term such as “real estate broker” as a search item and any document, article, site, video etc. that connects with that term will be displayed in the results. Put in a real estate broker in a certain location; then the search will yield a more targeted and possibly more helpful search.

When it comes to creating a website, using keywords can help to boost that site in the search rankings because when a user types in keywords that are used strategically on your site, then your site will be displayed as a part of their search results. The better the match of the keywords on your site to the user’s search, the better the placement in the rankings for your site. A keyword search can be used as a method to discover other sites that also may be using the same keywords as yours.

A tip about keyword searches is that when type in a word or phrase and it yields 40 million results; do not mistake that for the true competitiveness of those words because all that means is that Google knows about that many pages with that information. If you put the same search in quotation marks, the results should be much fewer—could be under 200,000 now. The quotes means that the exact phrase is found in the sites listed. If you do a bit more work with a search, like add the word intitle and then the search with quotes, you will then get a narrower result of those sites that have been optimized for that phrase and not just mentioned it in a random sense.

With just those tricks, checking how specific keywords are used and ranked can help you how to optimize your site to garner a higher search ranking.

In addition, if you take part in an Internet ad campaign, such as Google Ads, there is a keyword search specific to that site that can be done to see a listing of sites in which your ad will appear. To know more details about SEO follow this link : local seo services

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