On-Page SEO and Off Page SEO

 On-Page SEO

On-page SEO is all about the Search Engine Optimisation (SEO) factors that are actually on your webpage. Various factors influence your SEO rankings and you must know them all in order to have a good website.

Page Content

The page content is one of the most important things. It is this that makes your page worthy of being found in Google. This is what your visitor came for, so the search engines attach extreme importance to it. Hence, you have to create the right content. That, however, is where the difficulty lies. Good content may seem relative, but within SEO, there are two things that make content good: the supply of a demand and the fact that it is linkable.

Supplying Demand

Think of your website as a market. The information that is placed on there is affected directly by supply and demand. The best content offers supply that meets a high demand. So, this could be a comic strip with funny jokes or an article that explains what certain technical terms are. It could be a picture or a video, a sound or a text. What matters is that people want to find what you are offering them.

Linkable Content

The next issue from the perspective of SEO is that it can be linkable. If it isn’t possible to link to your content, the search engines will have no interest in what you offer. Hence, the content you have doesn’t drive any form of traffic. This is the part that most people struggle with. For instance, if a website has content that can only be accessed after a login, then it can’t be shared or reproduced. Hence, it won’t give you good rankings. If your content doesn’t supply a specific demand and if it can’t be linked to, you will not be looked on favourably by the search engines. In fact, you won’t be looked on favourably by your customers either. After all, when people come to a website and find the information is totally irrelevant to what they want, or if they can only access the information after they register on a site and receive login details, it is likely that they will click the “back” button as quick as possible and move on somewhere else. Designing the perfect webpage is a lot of work and many people would agree that it is best to hire a professional to deal with these issues. That way, you know that your SEO is done properly.

Off Page SEO

SEO (Search Engine Optimisation) works on two areas.  Firstly, your on-page SEO (what you put on your page) and secondly your off-page SEO.  This is what takes your blog or website out there for the rest of the world.

Essentially, it is about optimising your site for the search engines by getting links back to you.  That is the only thing you can do outside of your own website.  A back link is like a vote to your website.  The more votes, the better.  However, there is a little kink in the cable, because it isn’t just about the quantity of votes, but also about the quality of votes.

Link building is the most important part of SEO processes, and you must get to grips with this concept.

Understanding Link Building

Link building is about getting links on other websites that direct people back to your site. Search engines love these back links. They want there to be many, but they also want them to be of high quality.

Your goal is to get your website on the first page of Google and you will achieve this by getting people to vote for you by clicking on those links.  However, Google is aware that you could create block votes if that is the only way it works, so they check that your click came from a website that is relevant to yours and that the visitors then actually spent some time on your page.

They do this by “crawling” the internet.  They find all the links that go to your site and index these according to quality.  This then leads to an algorithm that decides where your page will be positioned.

This means that you have to get as many so called “natural” links as possible.  This isn’t easy, because it means they have to be positioned on good pages and in the right place, so that the text flows in leading to that link.  The higher the ranking of the page you post on, the better your link will be as well.

Building natural looking links is incredibly difficult, which is why most people would work with an SEO expert in order to make sure it is done properly.  The biggest problem is, however, that if you do it wrong, Google will actually penalise you, meaning you will have to work even harder to get things back on track. To know more details about SEO follow this link : local seo services