Skip to main content

Powerful sales copy can increase sales

The copy you have on your website can make or break it in terms of ranking, visibility and the level of your sales. With search engine algorithms dictating the importance of good copy, especially Google, you would be wise take heed. You may not even know it but high quality copy with relevant keywords and link building can have a huge impact on the success of your website and also increase your sales by as much as 50 % if not more. Google dictates that all website copy must be completely unique and written to a reasonable standard.

Well written content can capture a consumer and stimulate them into buying from your website or company. It is a fact that badly written or nonsensical content can result in the following;

·        Increased bounce rates

·        Lower search engine rankings

·        An inability to build customer loyalty and retention

·        Damaging to a company’s brand and reputation

A website with badly written copy will only ever create a website that inspires consumers to immediately click back to the search results to find something else.

However, a website with coherent and well written copy could bring you some key benefits including;

·        Lower bounce rates

·        More positive website analytics

·        Customer loyalty and retention

·        Customer referrals

·        Increased sales

·        Increased brand awareness

·        Increased ranking in search engines

There was a time when Google focused their calculations heavily on keywords, but are now more strongly focused on the quality, uniqueness and accuracy of the copy used. Keywords will still play a part in the successful ranking of a website as do all other SEO techniques. However, copy seems to be becoming the main focus for Google and other key search engines who will go as far as to penalise those who deliberately try to fool them with copied content or inaccurate and incoherent copy. Sites who do not adhere to the rules of copy could find themselves becoming as good as invisible on search engine results or in extreme cases banned from search engines altogether!

Never underestimate the power that good quality copy has. As well as moving you up the ranks in SER, well written and professional copy will encourage customers to believe in you and your products above any of your market competitors. However, just because you know your own products and services inside out does not make you the best person for writing your copy. Copy needs to be written by someone with experience who can create copy that is unique, accurate, without grammar or spelling mistakes and that is both persuasive and attractive to consumers.

A professional copy writer will avoid clichés and styles that have been proven to repel consumers and will produce copy that entices buyers. Regardless of whether your site is e-commerce or information only, copy will determine whether or not consumers choose you and your services. By investing in copy you can guarantee that your sales will increase both in telesales as well as e-commerce. So why not set aside some of your marketing budget for copy, after all you will see a clear return on your investment. To know more details about SEO follow this link : local seo Singapore

Labels:

Comments

Post a Comment

Popular posts from this blog

Search Engine Optimization (Seo) Tips That Can Change Your Life!

Today, many people are interested in what the search engine optimization is and how it can benefit you on web pages. Even so, many people are hesitant to use search engine optimization for them. If you want to know more about how you can use search engine optimization, then this article acts as a good place to get you started. If you want to get a better understanding of the keywords and phrases used in seo consultant in Singapore , then you first need to know which phrases people really use. Google maintains an AdWords program that will allow you to do so. You enter specific words and phrases, and how many times people have organized searches for those specific words and phrases. Do not expect to see results overnight. The results of your search engine optimization techniques may take months to take effect. If you are not looking at your ranking shoot at the top, then avoid changing the course. Let the process work for a while and continue to build on your plans. ...
1 comment
Read more

What Is SEO and Why Is It So Common These Days?

During this period, everything has absent on the net. We feel that the web can fix all of our complications throughout the wink of an eye. Organizations constantly check out to make sure that their solution and providers appear initially in the event the relevant search phrases are searched about them. The problem in this article occurs is how can they are doing that? This is often what Search engine optimization is all about. Let's learn a lot more. There exists a method for that and It truly is identified as Website positioning (Search engine optimisation). Allow me to retain it very simple for novices. Website positioning is usually a means of increasing a web site rank these that every time a suitable search term is entered on any internet search engine, the optimized Site will not fail to catch the eyes of the searcher. From a company point of view, there are numerous Rewards brought about by Search engine optimization. It can help enterprises meet up with their a...
Post a Comment
Read more

Why Is GEO Targeting So Important In Modern SEO?

With regards to position, you want to rank for your hugely appropriate key terms which are utilised with your specialized niche. The problem is once you do that your Level of competition certainly contains some main manufacturers which have big SEO budgets. SEO is highly aggressive and the reality is that you're going to not have the capacity to contend While using the significant brands. However, you are able to benefit from how critical Nearby Search engine marketing is for Google at this time. This is exactly exactly where geo targeting ways in to give you a huge helping hand. Targeting Locale-Precise Key terms The purpose Here's that you would like to get around the definitely tough keyword competition. You can to this in search engines by having the solution of focusing on the location-specific keyword phrases. Exactly what does this truly suggest? To put it so simple as doable, rather than targeting a key word like "purchase sneakers", you goal a mo...
Post a Comment
Read more