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SEO Best Practices – 3 Tips to Get it Right

 There have been big changes in Google’s search results. Long gone are the days when we received organic, traditional site matches. We now get to see maps, videos, images and even social media links. And the effects go further than that as well.

If your sales and page view is reliant on search engines, you have to keep track of changes so that you continue to be found at the top. If it is important for you to be clicked and seen, make sure you implement the following three SEO best practices.

Think Local

It is very likely that a large amount of the searches you perform on Google will show the Google Places listing. Customers are starting to take notice of this. In fact, some case studies have been performed on this and it shows that people are starting to take a greater instant in Places listings, even if they are in an organic list. They want to see a list of about six or seven places, preferably in the middle of their page, that have to do with local results on their search term. So, if someone types in “pizza”, they want to immediately see pizza places in their local area.

So, use citations, Google Places and Reviews to get yourself found.

Be Social

You cannot separate searching and social media anymore. If you want to get noticed, you have to have Facebook likes and Twitter shares, because these are strongly influencing page rankings. So, if you want your information to be found and shared, you must include a social media link.

Optimise for People, not for Robots

Remember that Google is a machine, but those who use it are people, not robots. They think in a real language and they search using a real language. Hence, think about what someone who should find you might be asking themselves and use that as your keyword. Sure, you need to check how popular that keyword is, but your focus has to stay on this human aspect, rather than on the machine that is Google.

With these three tips, you should already be able to have a more successful SEO campaign. Other pointers include using content links and good writers, checking your backend and using the right kind of data. Combine all of these things together and you may just be one of those lucky few that finds themselves on the first page of Google and is there to stay as well. To know more details about SEO follow this link: local seo services

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