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SEO Do’s and Don’ts

 Here are a few must know do’s and don’ts in SEO (Search Engine Optimisation)

Don’t Stuff Your Meta Tags with Keywords

Once upon a time, you could simply cram your meta tags full of irrelevant keywords. This isn’t possible anymore. You can still choose to do this, of course, but you will find that the real effect of this is that your site gets penalised, rather than being sent to the top of the Google page.

Do Place Your Relevant Keywords in the Right Place

Keywords are not the be all and end all anymore when it comes to ranking your site, but they still play a very important role. You still use these keywords to generate traffic, so you have to make sure they are placed in relevant positions, have something to do with your text and niche and are grammatically correct.

Don’t Work with Link Farms or Free-for-all Link Exchange

For Google, link building is hugely important. However, it is about quality, not quantity. If you use link farms or free-for-all link exchange options, Google will think you are not actually doing any work on building your authority. Besides, it is very likely that there are many irrelevant links in those packages, meaning your rating will actually drop.

Do Validate Your Code

Too many people forget that having a “clean” code is preferred by the search engine crawlers. If your code is accurate, it can be scanned quicker, rather than having to deal with various errors and erroneous tags. Having a validated website code means your indexing results will be much better.

Don’t Use Hidden Text or Links

A lot of people have used a sneaky way of incorporating links and text in their pages with keywords that Google likes. What they do is create text that is the same colour as their background, so that it is there when they get crawled, but their visitors don’t actually see it. Google is very strict on this and the penalties are quite severe.

Do Use Site Directories

Before the big search engines were there, we used site directories to find websites. They were like the yellow pages of the internet. People seem to have forgotten about them now, because we all use Google if we want to look for something. However, when you place your site in a directory, you immediately get a high quality, relevant backlink, which demonstrate why you should still use these directories. To know more details about SEO follow this link: local seo

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